The “Why Firm, Why Division, Why You” Framework — a step-by-step structure that breaks cover letters into 9 high-impact sections.
Eliminates Guesswork: No more staring at a blank page. You’ll know exactly what to write and where it goes.
Show You’ve Done the Work: Align your values with the firm, reference real employees, and highlight a unique commercial point.
Position Yourself With Precision: Tie your skills, experience, and results directly to what the division is looking for.
Future-Proof Your Application: Demonstrate insight into where the industry is going — and why you’re the right candidate to be part of it.
Proven to Win Interviews: This framework has been used by successful candidates at Goldman Sachs, J.P. Morgan, BlackRock, and more.
✅ Author: Breaking into Banking – The Essential Guide to a Career in Finance.
✅ Ex-Goldman Sachs: Worked at Goldman Sachs Asset Management after converting his summer internship into a full-time offer.
✅ YouTuber: Amassed over 13 million views on his banking and finance career focused videos (150k+ subscribers).
✅ Career Coach & Founder: Helped thousands of students and graduates secure spring weeks, internships and graduate schemes, and is founder of Finance Fast Track.